Ultimate Draft Kit Review – Breaking Down the 2023 UDK

Updated on November 27th, 2023 by Brad Perniciaro
Ultimate Draft Kit Review

It's difficult to process a whole offseason’s worth of data before fantasy draft day. Players have changed teams, teams have changed coaches, and coaches have changed game plans.

But have no fear, the Fantasy Footballers are here with their premiere draft preparation package: the Ultimate Draft Kit

In this Ultimate Draft Kit review, I'll break down the usability of their fantasy football draft tools, the pros and cons of UDK as a whole, and whether this draft kit is worth the price of admission.  I'll also examine the most innovative features of their tool suite, including the  Red Zone Report and Reception Perception analysis.  

Ultimate Draft Kit Logo

The Ultimate Draft Kit is a suite of fantasy football tools that provide seasonal players with high-quality, actionable advice for their fantasy draft. This kit is not a basic set of pre-draft player rankings and projections. The Ultimate Draft Kit goes deeper, way deeper.

The UDK includes video profile reviews of the top players at every position, a variety of cheat sheets for various league types, insightful metrics to help you develop a sound draft strategy, and a new mobile app for 2023.

Get the Ultimate Draft Kit

Tool Suite

Every draft preparation tool that you'd expect from a paid service, plus unique features that will give you that all-important edge.


Easily-digestible tables, charts, videos, and podcasts that accommodate any player’s learning style.


Goes beyond simple stats to deliver actionable metrics that help seasonal players find useful statistical nuggets.


Definitely worth its pre-draft $29.99 price tag, but loses its usefulness after draft day.  Get in early to get the most value.

What I like
  • Red Zone Report helps you score TDs, not just pile up yards
  • Consistency Charts identify matchup-proof players
  • Reception Perception is a secret weapon  for early WR drafters
  • Multiple media formats meet a variety of learning styles
  • Updated throughout the entire offseason
Not so much..
  • Stats could be overly advanced for a casual player
  • Tools and data not updated once the season starts 


Premium Tools For Serious Seasonal Players

A team of analysts and advisers called the Fantasy Footballers created the Ultimate Draft Kit. These guys are a well-regarded group that has built up a loyal following of fantasy heads that they call the Foot Clan (you can become one here).

Want proof that these guys are generous with their fantasy advice?  In 2018 they held a contest where they gave away the Ultimate Draft Kit for life (along with some other cool prizes).

Fantasy Footballers foot Clan

The Fantasy Footballers have two separate weekly podcasts, one about fantasy in general and one explicitly geared toward DFS players.  They also publish weekly reports, analysis, and rankings for fantasy players of all stripes.

While there is plenty of DFS content on their site (check out their Ultimate DFS Pass), the Ultimate Draft Kit focuses solely on seasonal leagues.

Serious stats for players seeking in-depth analytics

I will point out that the data provided in the Ultimate Draft Kit is not for everyone. If you’re the type of guy who checks his lineup once a week to make sure that no one is on a bye, then their free rankings and content should be sufficient.

But if you’re like me, and you love nothing better than in-depth and actionable fantasy data, then you may be about to enter stats nirvana. The UDK offers an impressive selection of advanced metrics that you won’t find anywhere else.

UDK Advanced Metrics

The stats in the UDK take you inside the match-ups, maps player performances against different types of defenses, and help you see which players are great compared to those that just had a great season. Overall, few products compare to both the breadth and depth of the data that the Ultimate Draft Kit provides.

An average price for championship-caliber content

At $29.99 per season, the Ultimate Draft Kit is about average compared to other pre-season kits. There are indeed less expensive options out there, but most do not provide the statistical depth and range of content that the Fantasy Footballers deliver.

This Ultimate Draft Kit review will cover a few of these unique tools in detail.

Ultimate Draft Kit Price

Ultimate Draft Kit Coupon Code and Promotions

Unfortunately, the Fantasy Footballers does not offer an Ultimate Draft Kit coupon code.  But if you play in both seasonal and DFS leagues, you can save 25% by bundling the UDK with their Ultimate DFS Pass suite of daily fantasy research tools.

Fantasy Footballers Bundle

Taking a Swim in the Deep End of NFL Stats

The Ultimate Draft Kit has all the standard tools that you would expect from fantasy football draft software. But it also boasts features that help it stand out from the crowd. 

Let's take a look at some of these tools in detail.

Adjustable rankings for all scoring formats

The Fantasy Footballers don’t have just a single one-size-fits-all player ranking. Instead, they provide a variety of lists, including adjusted rankings based on league type and scoring system. Scoring systems include:

  • Standard
  • PPR
  • 4-Point
  • QB Scoring
  • 6-Point
  • 1/2 PPR

They also offer tiered rankings to give you perspective on each player’s relative value compared to others at their position.

Get your data in whatever form you prefer

Whether you prefer your info in audio, video, textual, or graphical form, the Fantasy Footballers have you covered. The team is well-known for the weekly podcasts that they produce.  But that is just one pillar of their content offerings.

The Ultimate Draft Kit contains video breakdowns of the most relevant players at every position.  I love these because I can listen to them while driving or doing a workout.

The videos feature internal debates between the Fantasy Footballers take a hard look at players based on a variety of factors.  Typical points of analysis include not only a player’s basic numbers but also their match-ups, past performance, consistency, and projected value

The video below is a typical example of the type of player evaluation you'll get in the Ultimate Draft Kit.  Here they discuss Kirk Cousins.

These profiles are perfect for folks that prefer dynamic content to textual content.  For those that just want them numbers, there's plenty of that as well.

Pro Bowl-caliber wide receiver data

Say you’re weighing wide receivers and looking for more than just the typical catches, yards, and touchdowns stats. The Ultimate Draft Kit has a set of advanced receiver metrics that focus on:

  • Targets
  • Contested targets
  • Contested target percentage
  • Success rates

Want to go even further down the wide receiver rabbit hole? Their Reception Perception feature has stats like receptions in space, broken tackles, and target shares.

These are stats that I’ve never seen in any other draft preparation package.

Some of the top fantasy football books promote stacking your team with wide receivers early in a draft.  Reception Perception metrics can help you prioritize your target wide receivers if you employ this strategy.

Consistency data dictates who to trust year-in and year-out

Another useful feature that you’ll find in the Ultimate Draft Kit is consistency metrics for every fantasy position. Consistency stats show you how often a given player has ended up in the top, middle, or bottom tiers at their position from last season, previous years, or on average through the previous two or three years.

This info helps you understand which players are consistent on a week-to-week basis and which ones may have their numbers inflated up by some boom weeks against lesser opponents. Knowing this can help ensure that you don’t draft flash-in-the-pan players that are unlikely to put up the same numbers that they did last season (they've likely hit their ceiling).

Ultimate Draft Kit - QB Consistency

Red Zone Report Isolates Productive Prospects

Their Red Zone Report is a great way to track the likelihood of scoring those all-important touchdowns for any given player on any given week. The reports show not only how likely a player is to score once they get inside the twenties, but also more refined stats like how often they're likely to get touches inside the 10 or 5-yard line.

Fantasy Footballers Red Zone Report

Different lists for different team needs

It doesn’t take a fantasy genius to pick a great player in the first round. The ability to spot productive talent in the later rounds is what separates league champs from league chumps.

If you're looking for some cool ways to recognize your league champ, check out my review of Fantasy Jocks.  They sell trophies, belts, rings, draft boards, and more at excellent prices.

To this end, the Ultimate Draft Kit offers some pre-season lists that can help you identify breakouts, busts, sleepers, and value picks.  Breakouts are those players that are poised to become superstars, even though they may not have the track record of your Julio Joneses or Antonio Browns.

Draft Kit Breakouts

Sharp eyes will note that they picked Patrick Mahomes as a breakout candidate for 2018. I guess you could call this a solid prediction, given that he currently leads all fantasy players in points right now (though the jury is still out on their Mariota pick).

Avoid potential busts that can ruin your season

On the other side of the coin are the potential busts, because nothing can tank a team like spending a high pick on a player that doesn’t produce. Bust picks at QB for 2018 included Carson Wentz, who at the time of this writing is ranked 21st in fantasy points at his position, and the ill-fated Jimmy Garappolo.

Ultimate Draft Kit Busts

They also picked Derrick Henry as a bust at RB - some info I really could have used before drafting him to multiple teams this season. He is no longer on any of those teams, given that he’s cracked the 10-point mark precisely once this season. 

Dynasty-specific advice to give you an edge in keeper leagues

One area of fantasy football that gets consistently under-served is dynasty leagues. I love a good keeper league, but they are by far less common than seasonal redraft leagues. Unfortunately, this means that many sites don’t put much effort into offering dynasty advice.

The Ultimate Draft Kit, on the other hand, has its own set of rankings solely for dynasty leagues. Tom Brady and Drew Brees have dominated the quarterback position for the last decade.  However, they certainly wouldn’t be your top pick going forward into the next ten years, would they?

They even have a separate list specifically for rookies in keeper leagues, helping you buy low before a player’s stock is super high. The top rookie on that list for 2017?  Saquon Barkley, the New York Giants running back who currently happens to lead all rookies in scoring.

Dynasty Rookie Rankings

New Features Rolling out in 2023

Every year they add a few new features to the Ultimate Draft Kit.  In 2023, they're increasing the flexibility and accessibility of their draft kit.

Here are some new additions to the 2023 Ultimate Draft Kit:

  • Custom League Scoring - Player projections are only useful if they're adjusted for your league's scoring configurations.  In 2023, it's easier to create stat projections based on your custom scoring rules. 
  • The UDK Mobile App - In 2023, you can get fast access to the best Ultimate Draft Kit features on mobile.  

Ultimate Draft Kit Reviews and Awards

I spent quite a bit of time experimenting with the Ultimate Draft Kit in preparation for writing this review.  But why trust my opinion when you can look to the masses?

In their short history, the Fantasy Footballers have been recognized by many peers in the fantasy football industry for generating high-quality draft preparation content.  Here are some of the accolades they've received over the last few years:

  • 2018 Top 5 - FantasyPros Expert Accuracy Rankings
  • 2018 Winner - Best Fantasy Podcast
  • 2018 Top 5 - FantasyPros Expert Accuracy Rankings
  • 2017 Winner - Best Fantasy Podcast
  • 2017 Winner - People's Choice Award
  • 2017 Finalist - Best Video Show
  • 2016 Winner - People's Choice Award
  • 2016 Winner - Best Sports Podcast

Closing this Ultimate Draft Kit Review

Prepping effectively for your draft is perhaps the most significant factor in having a successful fantasy season. You’d be hard-pressed to find another advice site that helps you prep better than the Fantasy Footballers and their Ultimate Draft Kit.

In this Ultimate Draft Kit review, I covered a small subset of the unique seasonal tools designed to give you an edge on draft day.  There are many, many more available to those that purchase a subscription.

Forget dominating the league that you and your college buddies play in each year.  These are tools that can help you slay even the scariest fantasy monsters in the game... or become one yourself.

About the author

Brad Perniciaro

Brad is a software developer and has been running successful fantasy football leagues since 1999. When he isn't playing fantasy football, he's writing about fantasy football.


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